I added a snippet of The CW’s press release from TVbytheNumbers regarding the week ending November 15, 2009, which aired “Idol” that Friday (November 13).

via The CW (regarding Smallville):

Friday’s SMALLVILLE remains in heavy DVR demand, as its Live+7 ratings rose above its live viewing by 82% in adults 18-34 (1.69rtg v. 0.93rtg) and 80% in adults 18-49 (1.62rtg v. 0.9rtg).

Several of The CW shows added about a million more viewers once all DVR playback was factored in, SMALLVILLE gained nearly 1.3 million additional viewers (3.47mil v. 2.2mil).

I can’t wait to find out the DVR ratings for “Pandora”, which aired on November 20th! Hopefully we’ll get those numbers soon!